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Thursday, October 24, 2013

The Easiest Homework

Last week, I encountered the easiest homework possible for the kids.

To write about the brand name, slogan, target market, ingredients of a chocolate of their choice.

I was extremely thrilled getting this done and it was only belatedly I thought that what were jargons like target market, tagline etc doing in a kids' homework sheet?

Next what will they be learning?

Brand Equity? Something that took me awhile to fathom after all!

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